About the
Project
Objectives
Izhaar is a high-end gifting solutions brand, catering to those who believe that every special occasion in life needed the best of celebrations. Hence Izhaar caters to a diverse need of occasions like Weddings, Birthdays, Baby births, Anniversaries, Festivals and so on. While the brand caters to the segment through its retails outlets across a few cities it was primarily led by WOM publicity. In the present context the brand had to make a strong online presence as people stayed away from visiting showrooms or offices.
Strategy
The first criteria of Izhaar website was cater to the decision makers who were present on their mobile handsets as that was the window of shopping for every reason. They needed to search for their desired items in a very easy-to-find manner. Hence the stress was on developing an UI/UX that made life simple for the TA. The second criteria was develop an e-commerce platform that would make the online purchase a simple affair and also make the website not just simple to navigate but an enjoyable process with the right content and information of interest.
Execution
Provide a look that was not just premium and pleasurable for the visitor but it also captured the necessary information about the traffic and was able to connect with them and understand their desired products. Banners, Videos and Photographs with explanatory texts made the website an exceptional experience and guide to their offerings.
